Do you want full access to clean, structured product data—for calculations, analysis, and confident decision-making? Skönto helps you take control with advanced product hierarchies and product variants.
Move Beyond Linear Data
- What Are Product Variants?
Let’s say you sell a chair that comes in multiple colors (Black, White, Gray) and different materials (Wood, Metal, Plastic). Instead of creating nine separate products, you create one product template called “Chair” with two attributes: Color and Material.
Skönto automatically generates the combinations—called variants—for you: Chair, Black, Wood; Chair, White, Metal; Chair, Gray, Plastic …and so on. Each variant is treated as a unique item in your system, with its own price, stock level, SKU, or barcode, but all are connected to the same base product. This keeps your catalog clean, organized, and easy to manage.
- Why Use Variants?
Product variants let you:
- Drill down into data—analyze sales by size, color, brand, or any attribute.
- Search faster—customers can filter and find exactly what they want.
- Simplify pricing—set general prices on the template or custom prices per variant.
- Manage inventory better—track stock accurately per variant.
- Run smarter promotions—apply discounts to specific colors or sizes, not the whole product.
Drill Down for True Product Intelligence
Once your products are properly structured with variants and attributes, analysis becomes powerful and simple: What’s your best-selling variant? Why is it performing best—because of the color, the size, or the brand? Which variant has the highest margin or slowest turnover? Skönto turns these questions into quick answers—because your product data is organized for insights, not chaos.
Better Ordering Experience for Everyone
For internal teams: Easier forecasting, better planning, and clearer reporting.
For customers: Faster search, more relevant filtering, and a better online shopping experience.
A well-structured product tree doesn’t just benefit finance. It improves the customer journey, too. Your website becomes easier to navigate, search becomes intuitive, and conversion rates rise—all while your back office gains a clearer picture of what’s selling and why.
Smarter Promotions and Cost Allocation
Need to run a targeted promotion? Want to apply discounts at the attribute level (e.g., deeper discounts for a specific color or brand)? Skönto makes it seamless. Allocate expenses or marketing spend with precision, track ROI by product dimension, and control profitability like never before.
Skönto makes product variants simple to set up, and powerful to use.
Ready to take control of your product data? Visit skon.to and see how smarter organization can unlock better decisions.